Wanted: A Tourism Department That Doesn’t Embarrass My State

Somebody should lose their job over Wisconsin’s new tourism logo:

I’d start with Sarah Klavas, the tourism department’s brand manager, who pissed away $50,000 on the new slogan and logo. Then I’d axe the entire creative team at Red Brown Klé, the downtown Milwaukee marketing firm that developed this dreadful cliché. Heck, let’s get of the rid of governor, too, for insulting our intelligence with this statement: “No matter how people come in contact with Wisconsin, they’ll know precisely what we stand for in this state.”

We should expect more from our public officials.